Digital transformation in journalism and cinema is an issue that Mr. Phillips An from Bournemouth University (United Kingdom) raised at the seminar with the topic “Digital Transformation – Transforming what and from where?” organized by the Union of Central Press Agencies in Ho Chi Minh City on the afternoon of August 23.
At the talk show, Mr. Phillips An, Director of the Media Center at Bournemouth University (UK), said that traditional paper newspapers (print newspapers, magazines, monthly) are facing fierce competition from electronic newspapers. as well as digital forms, such as social networks Facebook, Tiktok, Youtube, Zalo…
“See digital transformation as an opportunity or a threat? I observe the international press environment filled with news in the digital space. Journalism tools are more and more abundant and diverse to solve the limitations of traditional journalism”, Mr. Phillips An shared.
From that fact, an expert from Bournemouth University said that the traditional press needs to change the way it sees itself. Specifically, it is no longer a newspaper or broadcaster but a multimedia, multi-platform, multi-device news corporation/company. Besides, market diversification (by type, platform/device, geography, demographic characteristics); Diversify revenue sources and build a truly convergent newsroom to end the old/new tension.
As an example of the urgent need to transform journalism, Mr. Phillips An shared: “We have to follow the public footprint through data. It means asking the question: Users, not journalists, control what, where, and when they read/listen/watch? Because, every product must be based on understanding users on each platform and device.”
The utilization of AI (short for Artifical Intelligence – Artificial Intelligence is a technology that simulates human thinking and learning processes for machines, especially computer systems) and other technologies. each other to “concrete” the content has long been used by many newspapers and news groups and multimedia presses around the world as a popular tool for digital transformation.
Calling for digital transformation of the press, but an expert from Bournemouth University also warned: The biggest risk is still a half-hearted digital transformation that will lead to many consequences. Therefore, it is necessary to unify from guidelines and policies to long-term orientation, to have a long-term vision for the digital transformation of journalism in Vietnam.
According to Mr. Phillips An, nowadays it is a fact that young people do not read newspapers like traditional readers, young people go online to share interesting news by themselves through games, through clips …, learning while running, listening, or watching news news, information, images… In general, the way of viewing, listening, and reading is completely different from the previous way of reading newspapers. Therefore, the press needs to pay attention and convert to this audience – this is the main audience in the future.
At the seminar, representatives of journalists and reporters from central media agencies, television and Ho Chi Minh City also posed many questions to the speaker Mr. Phillips An. In addition, many suggestions and plans were also recorded, gathered and transferred to the Ho Chi Minh City Journalists Association and Central Press Agencies Association in Ho Chi Minh City for review. learn and share experiences for members.